Actor Sshrey Pareek Calls for Legal Framework to Regulate AI Deepfakes and Image Misuse

Television and film actor Sshrey Pareek, known for his appearances in prominent daily soaps including Yeh Rishta Kya Kehlata Hai, Jhanak, and Dil Ki Baatein Dil Hi Jaane, has called for formal legal measures and regulatory safeguards to address the growing misuse of artificial intelligence and synthetic deepfakes.  

Speaking on the rapid advancement of digital manipulation tools, Pareek noted that high-fidelity AI-generated media poses risks that extend far beyond public figures and celebrities. He cautioned that unverified digital representations have the potential to compromise personal privacy, reputation, and public credibility across all social strata.

Addressing the challenge of verifying media authenticity, Pareek stated that manipulated video content creates significant personal and professional distress. He emphasized that even after providing public clarifications, victims of deepfakes face considerable drain on their time and mental well-being to dispute unauthorized representations.

While highlighting the risks associated with unauthorized digital likenesses, Pareek maintained that technological evolution itself is unavoidable and potentially beneficial when utilized as a creative tool. He noted that while AI is increasingly integrated across commercial productions, films, and television broadcasts, clear consent protocols and legal boundaries are necessary to prevent malicious exploitation.

Pareek concluded by advocating for shared accountability among content creators, digital host platforms, and end-users, encouraging audiences to verify media origins before sharing content as regulatory framework development continues.