Rusk Media Officially Launches 'Love To Hate You: Chapter 2' Starring Harsh Rajput and Niyati Fatnani

Digital media company Rusk Media has officially announced the launch of Love To Hate You: Chapter 2 at an exclusive event held in Mumbai. Serving as the continuation of the hit romantic drama, the second chapter is scheduled to premiere on the Alright! TV application on August 4, 2026. The new installment marks the screen return of lead actors Harsh Rajput and Niyati Fatnani as Aman and Ria, while expanding its ensemble cast to include Abhimanyu Tomar, Sanjana, and widely popular actress Mona Lisa in pivotal roles.

The launch event saw the primary cast and creative leadership gather to discuss the evolution of the narrative arc following the strong viewer reception of the initial season. Designed to elevate the emotional stakes, the upcoming season blends traditional romance with elements of mystery, family conflicts, and suspenseful plot developments. Creative teams indicated that while core character dynamics remain intact, the narrative shifts toward testing personal resilience and interpersonal trust under new, unexpected circumstances.

Lead actor Harsh Rajput expressed his enthusiasm regarding reprising his role as Aman, noting that the positive feedback from the debut season made returning to the character particularly rewarding. Rajput shared that viewers will witness a more complex, emotionally challenged side of his character as he navigates high-stakes scenarios throughout the second chapter. Co-star Niyati Fatnani echoed similar sentiments, emphasizing that her character, Ria, undergoes a transformative journey marked by heightened personal strength and dramatic twists.

Detailing the strategic vision behind the property, Dipti Kalwani, Content Head at Alright! TV (Rusk Media), highlighted that the series represents a key intellectual property for the platform. Kalwani noted that the creative objective for Chapter 2 was to broaden the narrative universe and introduce new character dimensions—including a distinct role essayed by Mona Lisa—to keep youth-centric audiences consistently engaged with the brand.

Addressing the broader commercial and distribution model, Karanvir Sofat, Chief Revenue Officer and Co-founder of Rusk Media, emphasized the platform's focus on creating habit-forming, premium digital content tailored for young digital consumers. Sofat explained that Love To Hate You serves as a benchmark for Alright! TV’s original content lineup, which aims to merge digital creator culture with structured, high-production storytelling across emerging mobile streaming formats.

With new episodes scheduled to stream three times a week—every Tuesday, Thursday, and Saturday at 8 PM—Love To Hate You: Chapter 2 aims to strengthen Alright! TV’s presence in the competitive digital entertainment market as it officially begins its streaming run on August 4, 2026.