Myntra Launches Glamstream: India’s First Shoppable Fashion Music Video Featuring Badshah’s “Jordan”
Myntra unveils Glamstream, blending entertainment and instant shopping. The launch featured a first look at Badshah’s shoppable music video “Jordan,” celebrity hosts, and over 4,000 episodes of fashion-forward content.
Mumbai, July 09, 2025 — Myntra, India’s digital fashion powerhouse, has taken a bold leap forward with the launch of Glamstream, the country’s first shoppable lifestyle content hub. Set to revolutionize how the youth consume fashion media, Glamstream blends engaging content, celebrity appeal, and instant commerce.
At a star-studded Mumbai event this weekend, Myntra hosted Bollywood icons Raveena Tandon, Khushi Kapoor, Neha Dhupia, and digital influencers like Sufi Motiwala, Renil Abraham, Aaditya Kulshreshtha, and Nayandeep. The highlight was an exclusive first-look at Badshah’s upcoming track “Jordan”, which marks India’s first multi-brand shoppable music video. Produced in collaboration with music label 0075 Pentertainment, the video features 17 curated looks—all instantly available for purchase via the Myntra app, showcasing the seamless integration of fashion and entertainment.
Glamstream isn’t just about music. The platform will feature 100+ celebrities—including Vijay Deverekonda, Tabu, Zeenat Aman, Tamannaah Bhatia, Bhumi Pednekar, and Malaika Arora—alongside top influencers and KOLs. It promises a rich library of 500+ hours of premium, bite-sized content, spanning 15 exclusives and 4,000+ shared episodes—from fashion videos and styling tips to podcasts and scripted shows. User-generated content (UGC) from Myntra’s Ultimate Glam Clan—a community of over 1 million creator-shoppers—will further enrich the experience.
Myntra CMO Sunder Balasubramanian commented,
> “With Glamstream, Myntra is redefining lifestyle shopping—making it entertaining, engaging, and effortless. Young India craves inspiration, and this platform delivers just that—trend-led, celebrity-backed, and ready to shop.”
Celebrities echoed the enthusiasm at launch. Khushi Kapoor noted,
> “Glamstream blends style and pop culture in a way that feels right for today’s generation. Fresh, fun, and totally shoppable.”
Raveena Tandon added,
> “Revisiting the ‘90s through Glamstream has been a blast. Bold, nostalgic, and instantly shoppable—that’s fashion today coming full circle.”
Glamstream is now live on the Myntra app via a dedicated floating button—making discovery and purchase a tap away.
