Baazar Kolkata Welcomes Actor Kartik Aaryan as Brand Ambassador as Chain Reaches 250-Store Milestone
Baazar Kolkata names National Award-winning actor Kartik Aaryan as its new brand ambassador, celebrating its 25th operational year and a nationwide network of 250 stores.
Indian value retail chain Baazar Kolkata announced National Award-winning actor Kartik Aaryan as its official brand ambassador. The partnership marks a key milestone for the retail company as it expands its footprint across regional and tier-II, tier-III markets while aiming to deepen its connection with modern Indian families.
Established in 2002 under parent company Baazar Retail Pvt Ltd, the retail brand has grown into a major player in Eastern India's value retail segment. Offering a wide range of apparel, lifestyle products, and home essentials, the brand has built a presence across metro cities as well as emerging markets, focusing on quality, affordability, and broad product variety.
Expressing his enthusiasm about the collaboration, Kartik Aaryan noted the brand's growth from a prominent regional retailer in Eastern India to a nationwide chain. He highlighted the company's commitment to making accessible fashion available to diverse consumer segments and expressed satisfaction in joining the company during its ongoing expansion phase.
Highlighting the strategic vision behind the endorsement, Abhishek Khemka, Director & CEO of Baazar Retail Pvt Ltd, stated that Aaryan reflects the aspirational, confident, and relatable qualities of today's consumers. Khemka added that expanding to a network of 250 stores across 13 states reflects sustained consumer trust over the years, positioning the partnership as an ideal step ahead of the upcoming festive shopping season.
Echoing these thoughts, Umesh Sharma, Marketing Head at Baazar Kolkata, called the collaboration a defining moment for the company's brand journey. He emphasized that as the business scales its presence nationwide, partnering with a high-profile youth icon will help strengthen brand visibility and drive deeper customer engagement across new and existing territories.
Operating over 250 stores spanning more than 20 lakh square feet of retail space, Baazar Kolkata's presence extends across West Bengal, Uttar Pradesh, Bihar, Jharkhand, Tripura, Assam, Odisha, Telangana, Andhra Pradesh, Chhattisgarh, and Uttarakhand. Honored multiple times as the "Most Successful Value Retailer in East India" at the Images Retail Awards, the company continues to execute its retail expansion plans across India.
