Hyundai Motor India and Universal Music Group Launch ‘Hyundai Spotlight Season 4’ Celebrating India’s Regional Music Voices

Hyundai Motor India Limited (HMIL), in collaboration with Universal Music Group for Brands, has officially launched the fourth season of its musical platform, Hyundai Spotlight. Aimed at celebrating regional sounds and fostering creative collaboration between established and emerging independent artists, the campaign unveiled its debut track, "Pahije" [http://www.youtube.com/watch?v=SlRW-qNVKtE], at a launch event in Mumbai.

The lead single, "Pahije" [00:17], performed by Sanju Rathod featuring Juilee Joglekar, is a lively Marathi composition that captures a playful romantic banter between a young couple. Produced by G-SPXRK and featuring dancer Saumya Kamble in its official video, the track highlights contemporary regional pop aesthetics by blending traditional elements with modern production styles.

Across its preceding three seasons, Hyundai Spotlight has generated 18 original releases and accumulated over 230 million views, featuring mainstream artists such as King, Shilpa Rao, Benny Dayal, and Nikhita Gandhi. Building on the success of Season 3's hit track "Gori," the new season expands its roster with returning creators alongside new regional voices.

The Season 4 lineup includes pairings between established artists like Sanju Rathod, Raghav Chaitanya, Ninja, and Aditya Rikhari, alongside emerging musicians Juilee Joglekar, Mehtab Ali Niazi, Shifaqat Ali, and producer Ravator. The initiative continues to focus on bringing varied regional sub-genres to nationwide digital audiences.

Tarun Garg, MD and CEO of Hyundai Motor India Limited, stated that the platform was established to reflect India's cultural diversity through local storytelling and music discovery. Echoing this sentiment, Devraj Sanyal, Chairman and CEO of UMG India & South Asia, emphasized that Season 4 aims to deepen the focus on regional artistry and provide up-and-coming talent with national visibility.